Cinema
Info
Imagem Filmes is one of Brazil's leading film distributors, releasing major Hollywood blockbusters and Brazilian productions nationwide. As part of the marketing team, I led the creative and art direction across every campaign touchpoint, from social and digital to print, outdoor, and in-theater experiences.
Year
2019 - 2022
Client
Imagem Filmes
Services
Movie posters, social campaigns and OOH advertising
Live site
Pinocchio
Pinocchio
The campaign went viral on social media, with posts surpassing 1M+ views and engagements, helping position the film as a fresh take on a well-known classic.
For the Brazilian launch of Matteo Garrone's Pinocchio, we took a different approach from the global campaign. Instead of leaning into the familiar fairy tale, we embraced the film's darker, more mysterious atmosphere.
Gretel & Hansel
Gretel & Hansel
NEARLY 1 MILLION BRAZILIANS WENT TO THEATERS TO WATCH GRETEL & HANSEL, MAKING IT THE #8 BIGGEST THEATRICAL OPENING IN BRAZIL IN 2020.
Rather than marketing it as another fairy tale, we positioned Gretel & Hansel as a psychological horror film. The bold creative direction generated buzz and proved that a strong concept could outperform expectations without a massive marketing budget.
Veneza
Veneza
Veneza had a limited domestic release, winning a total of 22 awards at international and national festivals and receiving nine nominations for the Grande Prêmio do Cinema Brasileiro. As it was an art-house film, the marketing strategy focused primarily on its artistic direction and production.
More works
