Cinema
Info
Imagem Filmes is one of Brazil's leading film distributors. As part of the marketing team, I led the creative and art direction across every campaign touchpoint, from social and digital to print, outdoor, and in-theater experiences.
Year
2019 - 2022
Client
Imagem Filmes
Services
Movie posters, social campaigns and OOH advertising
Live site
Pinocchio
Pinocchio
The campaign went viral on social media, with posts surpassing 1M+ views and engagements, helping position the film as a fresh take on a well-known classic.
For the Brazilian launch of Matteo Garrone's Pinocchio, I created a localized key art that departed from the global campaign. Instead of emphasizing the familiar fairy tale, the Brazilian poster leaned into the film's darker, more mysterious atmosphere, generating exceptional organic engagement across social media.
Gretel & Hansel
Gretel & Hansel
NEARLY 1 MILLION BRAZILIANS WENT TO THEATERS TO WATCH GRETEL & HANSEL, MAKING IT THE #8 BIGGEST THEATRICAL OPENING IN BRAZIL IN 2020.
Rather than marketing it as another fairy tale, we positioned Gretel & Hansel as a psychological horror film. The bold creative direction generated buzz and proved that a strong concept could outperform expectations without a massive marketing budget.
Veneza
Veneza
Veneza had a limited domestic release, winning a total of 22 awards at international and national festivals and receiving nine nominations for the Grande Prêmio do Cinema Brasileiro.
More works
